Missouri Higher Education Loan Authority (MOHELA) – Corporate Communications
Bringing a brand to life in a new environment was the immediate challenge for the MOHELA. When the student loan industry was revamped, MOHELA survived as a primary lending agency with the United States Government as their client. The challenge was to freshen their brand and messaging to meet the changing environment. Trade show print collateral, booth design, and the annual report all were transformed with bold images, fresh copy, and clear design.
Bringing a brand to life in a new environment was the immediate challenge for the MOHELA. When the student loan industry was revamped, MOHELA survived as a primary lending agency with the United States Government as their client. The challenge was to freshen their brand and messaging to meet the changing environment. Trade show print collateral, booth design, and the annual report all were transformed with bold images, fresh copy, and clear design.
Lana Cooper | lanacooper.design@gmail.com
